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Welcome to the FIVE press page! Here you can find information about the brand and images to download

Anna Pfeiffer – Gründerin Five Skincare

Press contact

Are you looking for five good reasons for a story about FIVE and would you like to talk to Anna today? Then I have good news for you: Just give me a call and we'll make it happen.

Anna Pfeiffer
Founder and management
+41 79 718 60 83
press@fiveskincare.com

Imagery PDF products

Gimme Five!

FIVE produces vegan natural cosmetics with a maximum of five ingredients per product. The Zurich beauty label was founded in 2017 by Anna Pfeiffer, who finally wanted to create a care line with “zero bullshit” but full of transparency and maximum naturalness. True to the motto, identify the essential ingredients and eliminate the rest, FIVE avoids any unnecessary ingredients.

The product range is vegan and based on natural ingredients. We pay attention to organic quality wherever possible. Of course, we do not use any synthetic fragrances, colors and preservatives, parabens and silicones.

story and values

→ Find out more about our story and how our values ​​contribute to a more sustainable beauty industry.

→ Are you looking for clues to write about? Then take a look at the 5 reasons for FIVE .

At a glance

Our company

In September 2017, successful participation in the German TV show “The Lions’ Den”, at the same time the official launch of the FIVE brand in DACH.

From beautiful Zurich in Switzerland and 100% independent and owned by the founding team Anna Pfeiffer and Felix Hofmann

Manufacturing & Sales

The products are manufactured in small batches by our partners in Germany and Switzerland.

We sell our products exclusively online (D2C) to our buyers in Switzerland and all EU countries via fiveskincare.ch and fiveskincare.de

Our products

Our natural cosmetics are nature-based, consist of a maximum of 5 ingredients per product and are registered with the Vegan Society.

The products are packaged in glass without any outer packaging and are 100% climate neutral. In Switzerland, shipping can be done in a reusable box upon request.

To quote

“Care products usually consist of more than 20 ingredients. It's impossible to keep track of this jungle of ingredients. Our natural cosmetics provide relief and that's what the name says at FIVE: We reduce as much as possible and rely on five selected raw materials per product, which we print large on our bottles. This means our buyers always know exactly what is going on their skin.”

Anna Pfeiffer, founder of FIVE

Downloads: Images & product details

Pressematerial Downloads | Five Skincare

Cutouts, moods, portraits, logo

To the media library
Pressematerial | Five Skincare

Details about each product

Download PDF

Press excerpt

Podcasts with Anna

Business Basics Podcast
From the “lion’s den” to a values-driven skincare brand.

Shopify Podcast
High five for natural cosmetics | This is how FIVE Skincare created vegan cosmetics that everyone understands and convinced DHDL

The Startup Girls
The Lion's Den: HOW do you get YOUR DEAL? | BOSSBABE TALK with Anna Pfeiffer from Five Skincare

Press excerpt from online media

Glamour 
Female-owned businesses
And ByWoman Brands

German startups 
Not a cute mouse! 5 tips for a successful start-up

Bellevue NZZ
200 francs hit on the head

Beauty punk
FIVE SKINCARE: “WATER DOES NOT BELONG IN, BUT UNDER THE CARE!”

Annabelle
«My greatest strength? – My brain!”

Time magazine
ZEITmagazin Advent calendar 2017: 4th door

Auxmoney
The Lion's Den: All the broken deals from the fourth season

Beauty punk
#WOMENPOWER: BEAUTY LABELS BY WOMEN FOR WOMEN

star
That's why the intimate care deal with Judith Williams fell through

German start-ups
5 lion deals that unfortunately fell through #DHDL

Impulses
Who is the Lion King?

Cosmopolitan
MERRY CHRISTMAS: 24 SWEET GIFTS FOR YOUR BFF

star
That's why these 10 Lions deals fell through after the broadcast

Beauty punk
BEAUTIFUL GIFTS: BEAUTY CHRISTMAS GIFTS

Bareminds
BRAND LOVE: five skincare – natural cosmetics with only 5 ingredients

Sonrisa
High five: Five good reasons to use Five Skincare products

Bellevue NZZ
Even in cosmetics, less is often more

Founder lexicon
DHDL Season 4: Products and websites from 'The Lion's Den

star
Lion's Den compact_ First a deal - and then a marriage proposal _ STERN.de

World
Permanent advertising broadcast

This is Jane Wayne
Fair Friday // Vegan & Organic: Five Skincare – cosmetics with only 5 ingredients

The Original Copy
Label to watch: FIVE Skincare

Bridget
'Five Skincare' from 'The Lion's Den' is natural cosmetics deluxe

chip
“Five Skincare” from the “Lion’s Den”: Is the minimalism concept convincing?

German start-ups
Five Skincare: Deal fell through after the #DHDL show

Startup Valley
The idea is just the smallest piece of the puzzle, after that the fun begins

Trends of the future
Five Skincare: Vegan natural cosmetics impress with their minimalist concept

Focus
The lion's den: Five Skincare deal collapsed - Schnexagon is still on the brink

Vox
The Lion's Den 2017: Tough negotiations for "Five Skincare"

Startup humor
Five Skincare natural cosmetics with 5 ingredients

Online retailer news
DHDL-StartUp Five Skincare in an interview: “Our customers pay for highly concentrated products and not for a water content of 80 percent”

Wirtschaftswoche founder
Lion's Den: Who will be in episode 3

Berlin morning post
Five ingredients that convince Judith Williams

Hamburg startups
Five wins

Rheinische Post
Third episode of “Lion’s Den” 2017

Augsburger Allgemeine
"The Lion's Den": Why the lions wanted to go to the dentist in episode 3

prism
The Lion's Den 2017: Getaway, BigBox Berlin, Schnexagon and Co.

Braunschweig newspaper
“Periodontal cream” inventor lets lions show their teeth

Web
“Lion’s Den”: Swiss Anna Pfeiffer puts everything on one card

World
“I wanted to cry right there and then”

View
Zurich woman wants to shake up the cosmetics market

star
“Five Skincare” in the test: How good is the eco-cosmetics from the “Lion’s Den”?

Founder scene
DHDL deal from cosmetics startup Five collapsed

Best practice business
Simplicity principle: FIVE Skincare natural cosmetics contain a maximum of five ingredients

Modern stories
FIVE – natural cosmetics with a maximum of 5 ingredients

Beauty punk
Five Skincare: Less is everything