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Beautiful care instead of beautiful make-up? That's the advice of beauty blogger Katrin Roth

There are thousands of beauty trends and many of them are – let’s be honest – bizarre. Especially if things like sustainability or holism are important to you. FIVE founder Anna asked herself: What actually constitutes beauty and which beauty trends are here to stay? She talks about this with the beauty journalist Katrin from

Let’s talk about beauty with Katrin Roth: Trends and routines in cosmetics | Five Skincare

Photo: Jehona Abrashi

Let's talk about beauty: trends and routines in cosmetics

There's no arguing about beauty, but there's still a lot to talk about. Especially when two people meet for an interview who are as passionate about clean beauty as beauty blogger Katrin and FIVE founder Anna. Then an inspiring conversation ensues about trends, sustainability and what really defines beauty.

Dear Katrin, in your blog you not only deal with beauty products, but also with holistic beauty. This also includes nutrition, exercise and mindfulness. How do these four topics interact for you?
In order to not only be able to report on beauty on , I chose a modified version of a quote from Audrey Hepburn as the claim. “Because happy girls are the prettiest” perfectly sums up what beauty means to me: everything that makes you happy and therefore beautiful. In addition to great products from the beauty universe, at least in my world, good food, exercise and gratitude are also included.

And how do you live that in your everyday life?
Actually the whole day, which almost always starts with a run, followed by a good coffee with a delicious snack before I look at sonrisa and/or an article about new beauty trends and products. I also write down every morning what I'm grateful for and what I want to let go of... This all sounds very Pinterest-ish, but I simply function best when I a) have had enough sleep, b) eat enough green food, but also chocolate, c) I move – be it in my sneakers or on the yoga mat – and d) I can laugh a lot…

That's really strong! I can agree that with enough sleep, it also has priority 1 for me. But otherwise my routine is not quite as developed as yours. At times I manage well, but even small changes, such as a change of location or an appointment, throw me off course.

Do you have any tips on how to establish such happy routines or has it just always been like that for you?
Full disclosure: If I don't have my routine, I quickly become a bad-tempered party pooper, as my family can tell you... But, to get back to your question: Ultimately, it's all a question of habit. For me, jogging in the morning is now just as much a part of it as showering, deodorant or brushing my teeth. Otherwise, I would advise taking everything a little easier and making yourself flexible if a day doesn't go well. By the way, I'm still working hard on it myself...

Speaking of routine: Do you have a go-to beauty ritual that you always fall back on in certain situations?
My beauty routine is blatantly unglamorous, I'm also not particularly good at using make-up and that's why I like to delegate such rituals to professionals: be it by treating myself to a pedi, having my eyebrows plucked or getting it done by a professional have make-up done for a specific occasion. The only thing I really manage to do is style my hair - with the Dyson Airwrap it's so easy that even I can do it easily...

Sounds familiar, I hardly ever wear make-up. Mascara, eye shadow, blush and that's it, that has to be enough for me. But what is important to me is – surprise! – skin care.

What do you look for in care products?
Basically, I prefer to use natural cosmetics with as high an organic content as possible, preferably from the luxury range... In addition to a good texture and a nice scent, sustainable extraction of the raw materials is also important to me. Ideally, the packaging is also sustainable. When it comes to the ingredients, I'm totally open. As a beauty journalist, I enjoy discovering and testing new things.

I'm also a natural when it comes to makeup, but I also love Chanel and Dior lip products. And otherwise? I have a big weakness for scents, but at the same time I'm also very picky.

Katrin, you have a daughter. What beauty tip did you pass on to her?
Always remove make-up and wash your face. And please use sunscreen daily. Plus, like me, she prefers to use natural cosmetics - but I never had to say anything about it. It just happened that way.

New beauty trends are constantly appearing and you find out about them very early. What three trends do you think are here to stay?

  1. Clean Beauty, although that is a very broad term. In general, however, it can be said that there is an increasing need for sustainable products.
  2. Solid beauty, that means products without water. There are really great alternatives in solid form, especially when it comes to hair products!
  3. Inclusive beauty in the sense of a very broad ideal of beauty beyond stereotypes. There is still a lot of room for improvement in this area, but I love how diverse the beauty world has become in recent years!

Solid products – I also find this a very exciting topic because waterless and solid cosmetics also have a total impact on sustainability. It requires less packaging, less space and less preservation in the products, which saves emissions during transport and resources in production.

When it comes to solid hair products, do you have a brand that you think is great?
I've just started testing out solid shampoos and conditioners, of which there are more and more, which I very much welcome. It's still too early for a favorites list, but if my favorite brand Rahua were to ever launch solid products or if my signature scent "sorriso" were to be available as a balm, the case would be clear!

We all know cucumber slices as a beauty product for the eyes. But which DIY tip has amazed you recently and definitely needs to be shared with our readers?
Wow, there are a few... Coconut oil, for example, is a brilliant multitasker for removing make-up (best!), as a body lotion, for cooking (beauty food) or as a hair mask.

That's right, coconut oil is probably the most versatile DIY ingredient I know. It even acts as a short-term deodorant and some use it for oil pulling.
Some things may sound like you need to get used to at first, but I think: just try it out! The most important part of DIY is “doing it” in the Nike spirit.

Beauty is supposed to be fun, like you said, because you can see it. Thank you very much, Katrin, for the inspiring interview!

🌿 Natural, organic and sustainable, you've come to the right place with FIVE products. You can find out how we consistently implement our vision of clean beauty in our reading tip: Clean Beauty – pure joy.

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