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Anti-aging: An old concept rethought

Creams, serums and face masks with an anti-aging effect are a promise for radiant, wrinkle-free and youthful, fresh skin without cosmetic procedures into old age. Sounds too good to be true, don't you think? We think it's high time to dispel traditional beauty myths. Would you like to know what you can really do to counteract skin aging? We'll tell you!

Anti-Aging: An Old Concept Rethought | Five Skincare

Photo by Yan Krukov from Pexels

We often receive messages from customers who tell us: “I’ve been using your products for a long time, but I can’t tell whether they have an anti-aging effect.” This is because we reject the anti-aging term and do not want to use it in connection with our products.

What does anti-aging effect mean – and what doesn’t?

Let's first clarify the terminology: What does the buzzword anti-aging want to convey to us and what is actually behind it? Anti-aging is primarily a term from the advertising industry . There it is used to make us believe that the human aging process can be stopped or even partially reversed. When it comes to our skin, this promise makes it possible to make visible signs of aging such as wrinkles disappear and thus visually rejuvenate our skin.

Well, we don't want to spoil the game, but you might already have guessed it: neither one nor the other is true. Anti-aging advertisements from cosmetic manufacturers whose products are touted with the promise of “undoing” are exaggerated representations . We should urgently become aware of this, as unfortunately many women still believe in the rejuvenating effect and are frustrated when it does not occur.

The aging process of our skin cannot be undone or stopped. If that were the case, it would ultimately be tantamount to discovering the elixir of life. Since we don't have this miracle potion at hand, we'd rather look at what anti-aging actually means or can do. Anti-aging is the attempt to counteract the natural aging process of the skin through preventative measures and thus delay or slow it down. Anti-aging does not mean “age prevention”, but rather “age delay”. So we keep in mind: Anti-aging as a marketing term is equated with rejuvenation, i.e. the artificial reset and suspension of the natural aging process. What anti-aging can actually do, however, is delay the aging process through preventive measures.

What really helps against wrinkles?

Now that we know what cosmetics can't do, it's time to look at what they can still do these days. The be-all and end-all of any skin care routine is good basic care . It is also the most effective cosmetic measure to slow down skin aging. Let's take a look at what this means in detail.

The basis:
Skin care that nourishes and protects

1. Care: Avoid drying out
Ensuring the basic supply of moisture and fats (lipids) to our skin is essential in order to maintain its natural protective function and metabolic processes. Environmental influences and over-care of the skin through frequent showering and cleansing remove moisture and oils from the skin, which weakens the skin barrier. The skin becomes more permeable, its protective function weakens and it ages faster.

2. Protection: Against UV radiation, cold and wind
One of the best remedies against premature skin aging is and remains sun protection . It has now been proven that UV radiation causes wrinkles. In addition to the sun, cold and wind can also take a toll on the skin and accelerate the aging process. Protection should therefore always come first.

Sunscreen tip: Finding a good mineral sunscreen is not easy. We have tested many and recommend the products from the brands Pai Skincare and Mádara . They can be wonderfully combined with the basic care from FIVE.

Discover our basic care:
Natural plant oils, rose water and hyaluronic acid nourish your skin. Shea butter protects against wind and cold.

The plus:
Skin care with pro-aging ingredients

As part of the anti-aging boom, a new trend towards active ingredient-based cosmetics has developed in recent years. Products with highly concentrated pro-aging ingredients such as retinol, vitamin C or acids are advertised. This ongoing trend toward skin care as medicine has its benefits, but also its pitfalls.

Active ingredients are the substances in your cosmetic product that go beyond the general, nourishing character and aim for a specific effect or address a specific problem.

Advantages of active ingredient-based cosmetics:

  • Can be individually and transparently adapted to specific needs.
  • Expands knowledge about how skin care works.

Disadvantages of skin care with active ingredients:

  • Requires precise knowledge of your own skin and its needs.
  • Can cause damage to the skin if used or dosed incorrectly.
  • Does not replace basic care, but can only supplement it.

For the reasons mentioned, you won't find high concentrations of active ingredients such as retinol or acids in our FIVE care products, but you can easily mix them with them. And because we keep receiving inquiries about this, we are listing the following two active ingredients that we can recommend as a base together with our FIVE facial serum and the FIVE facial oils :

Vitamin C Booster from Pai Skincare

  • Highly concentrated dose of vitamin C
  • For a radiant complexion and against pigment spots
  • Three tropics in the morning

Provitamin A from Mádara

  • Natural retinol from sea buckthorn, cloudberries and rowan berries
  • Supports collagen synthesis
  • One to three tropics in the evening
  • Caution: Retinol can make skin dry and flaky

Note: Both products mentioned here are currently only available online in the brands' shops. However, you can mix the FIVE products with any active ingredient product of your choice.

The be-all and end-all in skin care is and remains good basic care with skin protection. Separate active ingredient care is not a must, but a plus, because even basic skin care products usually already contain active ingredients. At FIVE, for example, hyaluronic acid and high-quality plant oils with specific effects, even for mature skin. They provide your skin with vitamins and antioxidants beyond basic care.

Expand your skin care expertise now!

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Good care is the best pro-aging

Two of the world's most famous actresses have shown us that anti-aging and a youthful appearance are not the measure of all things. Andie MacDowell showed up at the 2021 Cannes Film Festival with a graying silver mane and anything but wrinkle-free. And Emma Thompson made a great statement at this year's Berlinale by speaking out for the acceptance of unretouched female bodies and calling on women to stop allowing themselves to be "brainwashed" when it comes to supposed ideals of beauty .

Aging is a matter of opinion
Being beautiful and feeling comfortable in your own skin is by no means a question of age, quite the opposite. It's more a question of attitude towards getting older. The goal should be to not view this process as something genuinely negative, but rather as a phase of life that, like all others, has its ups and downs.

No more false promises
The misuse of the term anti-aging in the advertising industry and the unrealistic message it conveys suggest that the word should finally be deleted from our language and replaced with more accurate descriptions. Best aging , i.e. aging as well as possible, or age prevention , preventing old age, are suggestions that are much closer to reality.

So we see that there is currently a lot going on to clear up the myths of the beauty industry and to expose false or exaggerated promises as such. We think: This is absolutely right and important! 

We say no to:

  • Beauty myths and false promises.
  • The demonization of aging.

We say yes to:

  • Education about the possibilities and limitations of cosmetics.
  • Aging with a positive mindset.

There are no miracle cures
In all of this, let's never lose sight of the fact that skin care is only a comparatively small part of the bigger picture when it comes to preventing premature skin aging. Diet, good sleep, exercise and a healthy, balanced lifestyle in general have a much greater effect on the aging process of your skin compared to the selective action of care products.

Pickel nach Pille absetzen | Five Skincare

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